A BETTER WORLD
STARTS AT HOME

A BETTER WORLD STARTS AT HOME

 

“Show IKEA’s sustainability actions and ambitions to
IKEA’s employees.”

 

“Show Ikea’s sustainability actions and ambitions to
IKEA’s employees.”

For years, sustainability has been at IKEA’s core, but not many people know about it. Even IKEA’s employees aren’t aware of IKEA’s sustainability efforts. That’s why we got the task to create a broad range of assets that’ll make IKEA’s employees aware of IKEA’s efforts and make them enthusiastic and proud of it. So we can turn IKEA's 200.000 employees into proud ambassadors. To accomplish that, we created a broad range of assets that were shared with all IKEA stores worldwide. 

For years, sustainability has been at IKEA’s core, but not many people know about it. Even IKEA’s employees aren’t aware of IKEA’s sustainability efforts. That’s why we got the task to create a broad range of assets that’ll make IKEA’s employees aware of IKEA’s efforts and make them enthusiastic and proud of it. So we can turn IKEA's 200.000 employees into proud ambassadors. To accomplish that, we created a broad range of assets that were shared with all IKEA stores worldwide. 

 

 


posters 1&2
poster ikea straws
poster ikea wood
Screen Shot 2019-10-13 at 19.11.18
pointing finger back
ikea straws
chair copy
ikea poster 1-2
ikea poster 2-2
ikea poster 3-2
stairs small steps

CREATIVE DIRECTORS: Afshin Moeini & Christian Poppius PHOTOGRAPHERS: Andres & Joyce de Lange

pointing finger back